Product Review| Entwine Couture Creme Jelle Styler

by West Parsons on May 10, 2012 · 21 comments

in photo review, product review


Price: $16.99 (4 oz)
Where to Buy: Entwine Couture
Product Claims: Naturalle-Style Recall Technology™ for 60% longer lasting, redefinable styles and staying  power. Curl elongation for less shrinkage. Improves curl definition and shine. Resist humidity for less frizz. Helps to condition and protect the hair. Strengthens hair up to 75% while styling. Lightweight with No Tacky, Sticky Film or Excessive Build-up. Absolutely NO Mineral Oil, Petrolatum or Parabens
Ingredients: Water.  Isopropyl Myristate, Oleth-20…  [more]


I copped this joint at the hair show a few weeks ago.  I’m going to be honest — Entwine never really peaked my interest, which is probably why they were my last stop at the show. Entwine’s deal was $10 for all 8oz products.  Pretty good considering the website is toting an almost $30 price tag for the same product.

With the product I also got a mini pamphlet  which stated a 100% Money Back Guarantee that caught my eye.  If you know me, you know I’m always up for a challenge. I was ready to shut Entwine’s claims down and go on ‘head and send their customer service an e-mail requesting my $10 back lol.

Negative. Didn’t happen.

As many saw from my teaser post, this product does some great things!  First and foremost, after setting, my hair did not poof into a huge ‘fro, which is what usually happens in the hotter, humid months down here in the South.  Also it is important to consider there was high humidity on day one and there after. Plus there has been isolated showers all week.  The product was only re-applied once since the initial set. I even got caught in a drizzle several times on day 5 without an umbrella. The photo below is what my hair looked like at the end of my work day (day 5). Sorry, its a bit out of focus. Technology :-/

I originally applied this product after stretching my hair with heat and styled into a simple twist and curl. The texture of this product is like a slimy, sticky lotion. It’s hard to explain, but based on how it applied I was definitely expecting a sticky residue, even though I used a fingernail’s worth of product on each twist. Not so. The twists dried quickly, felt smooth, flexible, were defined, had body (see video below).

Though this product performed great, there are a couple things to consider:

  • The scent is very floral.  If you are sensitive, this may easily give you a headache, but the scent is not long lasting.  Its pretty much gone after day one.
  • The retail price. At almost $30 for 8 oz., it is quite pricey. But since so little is needed to do the job,  this jar can last over a month with weekly twisting.
  • Smoothness. My hair did make out pretty well, but I do wish the product smoothed the cuticle just a bit more. It’s possible. I’ve seen it happen.

READ MORE: Mahogany Knots Inspired Updo Tutorial Styled using Entwine Couture

The first photo illustrates my curls at the start of day one.  The photo below is what my hair looked like at the end of day one…after being out in the elements all day.

This video is a bonus tutorial demonstrating  how I maintain all twist-out and braid-outs.

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