Product Review| As I Am DoubleButter Cream

by West Parsons on December 10, 2012 · 9 comments

in my hair, product review


Price: $15
Where to Buy: Sally Beauty Supply [+]
Ingredient: AqueousExtracts, Butyrospermum Parkii (Shea Butter), Hydrogenated Vegetable Oil [+]
Product Claims:Locks in moisture. Gives dull dry hair softness, shine and manageability. Contains Pro-vitamin B5, (known as Panthenol), to help repair split ends and strengthen hair. Provides dehydrated hair with what it needs to look and behave its very best.


I snagged a sample of this from my bff, KayJay.  Previous to this, the only other experience I’ve had with As I Am was their Cleansing Pudding — I returned that to Sally’s the next day :-/

The butter itself is more of  a white, stiff cream that doesn’t have a distinctive smell. It doesn’t smell entirely like baked goods or food of some sort, nor a floral scent.

I used this sample to re-twist a 4 day old stretched twist-out which needed to be refreshed, totaling  to about 25 twists. I used enough product on each section to be sure that there was definition but not too much saturation to avoid shrinkage yet still moisturize my parched strands. I intended for this twist-out to last at least 4-6 more days.

READ MORE: I Straightened My Hair. I Like It But…

After I added the DoubleButter my hair remained stretched, which was great. I allowed my hair to set overnight and un-twisted in the morning. BIG PROBLEM. Though my hair was completely dry, there was this seemingly weird, sticky film on my hair which didn’t allow my hair to have much body and bounce. It as actually relatively stiff. I added a bit of my favorite oil which usually saves the day and makes everything alright — not today, it didn’t. Actually, I don’t even think it was absorbed. The oil just sat on my strands #NoBueno.

The pics don’t look too bad (this was after the oil was added).  An observer probably wouldn’t be able tell there was an issue, but my hair looked dry, felt dry, and was not behaving its best. Typically I don’t wear the front of my hair up, but the roughness and the uncooperative-ness (#NotaRealWord) of my roots forced my hand.  As I stated I hadn’t planned on washing my hair for a number of days, but I washed 2 days after using this product.

Would I purchase?  No. Yes, I added the product atop previously styled hair (a week later) and I can live with the butter not being much of a styler but the product claimed to be a moisturizer and didn’t even do that much for my hair. So to provide it with sole responsibility of moisturizing and conditioning my naked hair? I won’t risk that possibly dry as a dessert disaster.

But maybe I’ll get KayJay to offer up a comment on her experience since her hair is more cotton-like and way thicker than my own.

Was your experience different? Share!