Product Review| As I Am DoubleButter Cream

by West Parsons on December 10, 2012 · 9 comments

in my hair, product review


Price: $15
Where to Buy: Sally Beauty Supply [+]
Ingredient: AqueousExtracts, Butyrospermum Parkii (Shea Butter), Hydrogenated Vegetable Oil [+]
Product Claims:Locks in moisture. Gives dull dry hair softness, shine and manageability. Contains Pro-vitamin B5, (known as Panthenol), to help repair split ends and strengthen hair. Provides dehydrated hair with what it needs to look and behave its very best.


I snagged a sample of this from my bff, KayJay.  Previous to this, the only other experience I’ve had with As I Am was their Cleansing Pudding — I returned that to Sally’s the next day :-/

The butter itself is more of  a white, stiff cream that doesn’t have a distinctive smell. It doesn’t smell entirely like baked goods or food of some sort, nor a floral scent.

I used this sample to re-twist a 4 day old stretched twist-out which needed to be refreshed, totaling  to about 25 twists. I used enough product on each section to be sure that there was definition but not too much saturation to avoid shrinkage yet still moisturize my parched strands. I intended for this twist-out to last at least 4-6 more days.

READ MORE: I Straightened My Hair. I Like It But…

After I added the DoubleButter my hair remained stretched, which was great. I allowed my hair to set overnight and un-twisted in the morning. BIG PROBLEM. Though my hair was completely dry, there was this seemingly weird, sticky film on my hair which didn’t allow my hair to have much body and bounce. It as actually relatively stiff. I added a bit of my favorite oil which usually saves the day and makes everything alright — not today, it didn’t. Actually, I don’t even think it was absorbed. The oil just sat on my strands #NoBueno.

The pics don’t look too bad (this was after the oil was added).  An observer probably wouldn’t be able tell there was an issue, but my hair looked dry, felt dry, and was not behaving its best. Typically I don’t wear the front of my hair up, but the roughness and the uncooperative-ness (#NotaRealWord) of my roots forced my hand.  As I stated I hadn’t planned on washing my hair for a number of days, but I washed 2 days after using this product.

Would I purchase?  No. Yes, I added the product atop previously styled hair (a week later) and I can live with the butter not being much of a styler but the product claimed to be a moisturizer and didn’t even do that much for my hair. So to provide it with sole responsibility of moisturizing and conditioning my naked hair? I won’t risk that possibly dry as a dessert disaster.

But maybe I’ll get KayJay to offer up a comment on her experience since her hair is more cotton-like and way thicker than my own.

Was your experience different? Share!


KayJay at Refined & Polished December 10, 2012 at 8:47 pm

Lol at my hair being more cotton-like. I didn’t like this at all on freshly washed damped hair. The definition was good, but became really frizzy when I separated. It also didn’t feel super moisturized. I tried it again for a mid-week moisturizer after using PBN products and it performed much better.

westNDNbeauty December 11, 2012 at 4:53 pm

Thanks for your review! I can always count on you!

Sheila December 11, 2012 at 2:55 pm

I was in a focus group to promote their product before it came on the market. I love their cleansing pudding and I haven’t bought any in a long-time. The product might work better on twists done with wet hair.

westNDNbeauty December 11, 2012 at 4:54 pm

Thanks for your comment! This product definitely would not be for me since I typically don’t style on wet hair.

Mocha Coils and Curls December 11, 2012 at 8:28 pm

Great blog! Why didn’t you like the cleansing pudding? I was thinking about getting it. I tried the clarifying shampoo and I was afraid my hair was going to mat up. The coconut co-wash is pretty nice but I’m 7-months post and it seems as if co-washing isn’t really for me. My hair isn’t soft unless I use a shampoo to get rid of all the product build up.

westNDNbeauty December 11, 2012 at 9:24 pm

Hi Mocha, The cleansing pudding made my hair feel very dry and stripped. Swore I was using a clarifying shampoo or something.

Isah kushma December 16, 2012 at 8:57 am

Thanks for the review. I had seen this product around and was half way considering purchasing it. I will keep my coins in my pocket a little long.

TiffDizzle April 7, 2013 at 6:39 pm

I have the co- wash and im not a fan… I use it cus I paid for it and I dont like wasting my money…

Gen July 17, 2013 at 11:41 am

Yeah it only works on wet hair>>>similar to the keracare twist define cream>>>it’s good if you don’t mind styling wet hair>>>gave mine away