Out of Brazil comes many beauty regimens — Brazilian wax, Brazilian (keratin) straightening, and now Brazilian burning? Yes, you’ve read that correctly. In Brazil, salons have been offering, what is called, valaterapia. With a little internet footwork, I found that valoterapia, a derivative of the preceding, translates to light therapy. Quite fitting, considering this treatment involves the literal burning of hair with a source of light.
Elle Magazine explains:
Velaterapia is a process in which the hair is separated into small sections, twisted, and then put under a flame. The burning causes the damaged parts of the hair to stick out: They are then trimmed, and the rest of the hair is given a deep, conditioning treatment. The burning supposedly opens up the hair follicle, making it more receptive to nutrients, in turn making the conditioning treatment even more effective. It takes three and a half hours, and loyalists get it done about every four months. No word on the smell.
This video is for demonstration purposes.
I am not a cosmetologist, but I do know a little about hair care and I must admit, this treatment doesn’t appear to make much sense. Firstly, if the burning is only applicable to the parts of the hair that are sticking out, which are said to be damaged, why not just snip them off? And whose reasoning and theory says these parts which are sticking out is actually damaged? Aren’t there varying lengths of hair on everyone’s head? Lastly, yes heat lifts hair cuticles to receive nutrients from products more readily, but aren’t there other sources of heat that can do the same in a more safe manner, such as a steamer or hair dryer?
Would you risk the integrity of your hair doing this treatment?