Product Review| Entwine Couture Creme Jelle Styler

by West Parsons on May 10, 2012 · 21 comments

in photo review, product review


Price: $16.99 (4 oz)
Where to Buy: Entwine Couture
Product Claims: Naturalle-Style Recall Technology™ for 60% longer lasting, redefinable styles and staying  power. Curl elongation for less shrinkage. Improves curl definition and shine. Resist humidity for less frizz. Helps to condition and protect the hair. Strengthens hair up to 75% while styling. Lightweight with No Tacky, Sticky Film or Excessive Build-up. Absolutely NO Mineral Oil, Petrolatum or Parabens
Ingredients: Water.  Isopropyl Myristate, Oleth-20…  [more]


I copped this joint at the hair show a few weeks ago.  I’m going to be honest — Entwine never really peaked my interest, which is probably why they were my last stop at the show. Entwine’s deal was $10 for all 8oz products.  Pretty good considering the website is toting an almost $30 price tag for the same product.

With the product I also got a mini pamphlet  which stated a 100% Money Back Guarantee that caught my eye.  If you know me, you know I’m always up for a challenge. I was ready to shut Entwine’s claims down and go on ‘head and send their customer service an e-mail requesting my $10 back lol.

Negative. Didn’t happen.

As many saw from my teaser post, this product does some great things!  First and foremost, after setting, my hair did not poof into a huge ‘fro, which is what usually happens in the hotter, humid months down here in the South.  Also it is important to consider there was high humidity on day one and there after. Plus there has been isolated showers all week.  The product was only re-applied once since the initial set. I even got caught in a drizzle several times on day 5 without an umbrella. The photo below is what my hair looked like at the end of my work day (day 5). Sorry, its a bit out of focus. Technology :-/

I originally applied this product after stretching my hair with heat and styled into a simple twist and curl. The texture of this product is like a slimy, sticky lotion. It’s hard to explain, but based on how it applied I was definitely expecting a sticky residue, even though I used a fingernail’s worth of product on each twist. Not so. The twists dried quickly, felt smooth, flexible, were defined, had body (see video below).

Though this product performed great, there are a couple things to consider:

  • The scent is very floral.  If you are sensitive, this may easily give you a headache, but the scent is not long lasting.  Its pretty much gone after day one.
  • The retail price. At almost $30 for 8 oz., it is quite pricey. But since so little is needed to do the job,  this jar can last over a month with weekly twisting.
  • Smoothness. My hair did make out pretty well, but I do wish the product smoothed the cuticle just a bit more. It’s possible. I’ve seen it happen.

READ MORE: Mahogany Knots Inspired Updo Tutorial Styled using Entwine Couture

The first photo illustrates my curls at the start of day one.  The photo below is what my hair looked like at the end of day one…after being out in the elements all day.

This video is a bonus tutorial demonstrating  how I maintain all twist-out and braid-outs.

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deb May 13, 2012 at 12:16 pm

But WHY do they need to charge $30 for 8OZ?! So ridiculous. Some of these companies that sell natural hair products like to fleece us. I’m sick of it.

westNDNbeauty May 13, 2012 at 1:08 pm

I agree Deb. I think that was the original turn off for me when I first looked into their products. They seem to have $10 sales throughout the year. Maybe get on their e-mail list, but I do know they just had one.

AmeeraNakisha May 21, 2012 at 10:52 am

Agreed. I was all down to order until I heard the $30 price tag…Nope! I’ll stick with my Pura Naturals & B.A.S.K Products.

S/N was I the only one that DIDN’T know Miss Jessie’s had silicone in it?

westNDNbeauty May 21, 2012 at 4:56 pm

Lol. AmeeraNakisha, you might be. Those ingredients are a big reason many think MJ is not worth the price tag.

AmeeraNakisha May 21, 2012 at 7:12 pm

I was in Atlanta at the Funk Fest and they were giving out gift bags, I started reading the ingredients and BAM! I was shocked. Oh well

Raven May 21, 2012 at 10:26 am

I’ve heard of this company but never thought about trying it. For some reason I dont like slimy products. They just feel weird like KCCC. Plus the price is a negative. Like Deb said why do they need to charge so much?

IheartLondie May 21, 2012 at 12:54 pm

Wow…the price is crazy but the results were really nice.

Tomeshia Mckenzie(TrueKinks) May 29, 2012 at 5:43 pm

This did really good on your hair! I’ve been looking for some humidity defying products but many have not been a success. I think I might add this too my product wishlist!

Isah May 31, 2012 at 8:28 am

thanks for the honest review. It is much appreciated. $30 is too freaking expensive, even if it was the Bomb dot com that is too much.

Uniqzoe June 1, 2012 at 9:39 am

Great review, maybe I’ll pick some up at the next hair show if they have another $10 deal but if not, I’ll pass!

Dotty July 9, 2012 at 10:30 am

There is a ten dollar sale going on now on their website. Thanks for the review, West!

westNDNbeauty July 9, 2012 at 1:01 pm


English swag July 17, 2012 at 1:44 am

I’ve been trying 2 access d site throughout the whole sale and now the sale is finished and I still haven’t been able 2 order la creme de la mold. How much is it normally and how can I order it otherwise??

westNDNbeauty July 17, 2012 at 2:26 pm

Aww sorry you missed it. It is about $16 for the 4oz jars and $30 for the 8oz.

taneya September 28, 2012 at 12:45 am

there marketing theme and their look is what turned me off. i just assumed it was another product line trying to make the big bucks but not offering any real results. i even saw the guarantee but i know me, i’ll let the product sit on the shelf before i go above and beyond to get my money back and they are pricey, even though they give you pretty packaging which i assumed is what i was paying for. but if you say the product has some goodness to it, i’ll definitely check it out. thanks for the honest review

westNDNbeauty August 23, 2013 at 8:47 am

I know what you mean about the web design. It was also difficulty for me to navigate, which is probably why I never bothered to order online 🙂

Lartharee Thompson March 12, 2013 at 1:59 am

Hi, from watching the videos Entwine has caught my attention. I have had a natural for about nine years. In 2003 I was diagnosed w/ breast cancer. Before then I was putting relaxers in my hair. I went through a lumptectomy, chemo and radiation. I have been in remission for nine years. Right after my hair started growing back I had a relaxer put in. I noticed after a couple of weeks my hair was just falling out. That is when I decided to go natural. I use to get the twists and then I decided to cut it short like a boys haircut. But now that its winter I let it grow back. It is real thick. I cannot get a comb through it dry. I always have to dampen my hair to comb it. And it is still short. Long on top, short on the sides and back. I’m looking for short syles. I sure would like to see some of the short styles. My daughter just went natural last year and I kow her hair grows faster than mine, she would love to do some of the longer natrual syle that you have. Looking forward to hearing from you. Respectfully Yours, L. Thompson

JJ August 22, 2013 at 11:06 pm

Why is no one stating that Entwine products are not natural, I get that everyone raves about it but the ingredients are not all natural.

westNDNbeauty August 23, 2013 at 8:44 am

Hi JJ,
I don’t think anyone is toting that Entwine products are natural. I think when looking at the ingredients and seeing the first few ingredients are not completely derived from nature, that sentiment is implied. If you are someone that only uses natural products, I can understand why you would choose to not use products from this brand. Thanks for reading!

Ronda Brown March 22, 2014 at 12:39 pm

I am going through a great deal with my hair. I have Lupus and its taking a toll on my hair. Where near Fayetteville Georgia 30214 can I purchase B & E Entwine products?

westNDNbeauty March 22, 2014 at 1:32 pm

Hi Rhonda, you may want to check out Entwine’s website.