Product Review| Huetiful Nano Smoothing Treatment

by West Parsons on May 30, 2013 · 14 comments

in hair care

CharyJayUnless you are a newbie to natural hair, you know of CharyJay. For goodness sake, her face is on the box of the very sought after Huetiful Steamer (my review). Lets not forget to mention her YouTube channel is, what I consider, one of the premiere channels for styling tutorials.

CharyJay is known for her super thick voluptuous mane, but it seems that mane has changed. In June 2012 she decided to get the Huetiful Smoothing Nano Treatment. This is a treatment that is advertised to only be performed by stylists in salons, with the effects of the treatment stated to be temporary, lasting 8 to 12 weeks.  Huetiful’s website totes this treatment as

…the most advanced and safest low pH mechanisms that is designed to silken, stretch and smooth wavy or curly, frizzy and processed hair. The result is stronger, healthier, beautifully manageable hair that can be worn straight or in its natural wavy or curly state. 

The Huetiful nanoSMOOTHING™ System transforms the hair without the use of harsh, permanent chemicals and without permanent alteration to the hair’s bond structure so hair is silky smooth, perfectly curled and unimaginably frizz free. You get the flexibility of natural hair to be worn straight with resistance to swelling from humidity or worn naturally curly with maximum curl definition and length.

The video below chronicles her experience with Nano Treatment on two separate occasions, with the second time resulting in a noticeable difference in her texture. As Huetiful’s website states, a texture change expected, but a temporary result of the treatment. For CharyJay, six months has passed and her texture appears to have remain altered.

I imagine CharyJay’s rationale for making this video is due to the tons of questions she has received about the apparent change in her hair texture. As a blogger, I give CharyJay mad props for answering to her subscribers, maintaining her integrity as a vlogger, and attributing a possible permanent change in her hair to a product by a brand she has a relationship with. As a consumer, I am appreciative of her transparency regarding her TOTAL experience with the product.

Use of this product can be interpreted a couple ways because of CharyJay’s video.  Some Naturals may see this process as counterproductive to the state of being natural if the hair’s texture is permanently altered. Other Naturals may view this product to be a seemingly safer option to loosen their curl pattern.

What is your view of the Nano Smoothing Treatment?



MsBrooklynStar May 30, 2013 at 9:14 pm

What I don’t understand is the STRONG and VILE feelings some people seem to have at her making personal decision to try the huetiful system. These women all talk about sisterhood and community and yet are the nastiest critters because someone isn’t following the pack. Ugh. I detest a lot of these natural hair chicks.

westNDNbeauty May 30, 2013 at 10:11 pm

I definitely can imagine the the Natural Nazi’s rearing their heads and wagging their fingers at this. Sometimes folks are so extra.

AmeeraNakisha May 30, 2013 at 10:22 pm

Right!!! It’s almost as if they are waiting for you to mess up on your hair so they can say I told you so. I remember when West posted the flat iron video last year, it was almost as if they WAITED and WANTED her to have heat damage.

My thing is, we have gorgeous natural hair no matter how kinky and what I love about mine is I can do SO much with it. When I had a relaxer I could ONLY wear it straight and it was weak and limp, now I can flat iron it and has “swang” as West would say LOL…My hair is about 2-3 inches from waist length and it is more than a notion to wrestle with this bush. Do I flat iron it, yep, its straight now, but washing it this weekend and I have no clue what I will do with it.

No one person has all the answers on the black woman’s natural hair, we are all still experimenting and talking to each other for tips and I just feel how people are reacting is way too much. I see some naturals that NEVER use heat on their hair, yet it never seems to grow, but am I berating them? No, we are all learning peesh.

AmeeraNakisha May 30, 2013 at 9:30 pm

Hmmmmm so I don’t know. Like I get if you are natural that means you don’t anything to alter your natural hair texture and her hair texture has CLEARLY changed but OK, now what? I just don’t think its that big of a deal. Her hair text is still kinky and had I NOT seen before pictures of her texture I wouldn’t have thought she did anything to it. Meaning, like when someone gets a texturizer, even when there is still a curl pattern you know it is not a natural curl pattern. This still looks like a natural curl pattern.

OK and even if it had changed her hair texture a lot, it was a mistake and not her intent. She was honest about it and did not try to bamboozled the public like she found some kind of miracle conditioner so I don’t have a problem with her. She is still natural in my book.

westNDNbeauty May 30, 2013 at 10:08 pm

You’re absolutely right Ameera — She was honest and definitely did not have to explain herself. I do agree the permanent change probably was not her intent.

Mochacurls June 1, 2013 at 9:34 am

Love CharJay’s videos! Her hair is so thick and gorgeous! I’ve been transitioning for a year now and I frequently wear straight styles so I’m no natural hair nazi. I feel people should embrace the options that natural hair provides and if she chooses to use a smoothing treatment that’s her decision. Her hair, her way. I think she’s a paid endorser for Huetiful (not sure) and I think she has acknowledged herself as such, so it was no biggie in my mind. Unfortunately, based on some of the comments I’ve read, it appears that she may have a base of supporters that are opposed to what’s she’s done so she may suffer a lose in support but I wish her well!

BTW, I love your twist-out! I’m thinking about trying one this weekend so I’m off to watch some of your tutorials!

God Bless!

The Frugal Exerciser June 1, 2013 at 5:25 pm

LOL, I’m not a newbie but I never heard of her, so thanks for the article. I will check out her channel so I can’t put my two cents into the conversation.

Valerie Smith June 4, 2013 at 3:47 am

I saw Charjyay’s video. Hair texture does eventually loosen, using products, taking supplements, hormones. I know my hair is different from when I was younger. I read some of the comments and they are positively hateful. What is all this bitterness about. Hair is hair and Charjay’s hair is so wonderful. As far as I am concerned, she is still natural. I feel there is a much bigger issue. People have a lot to say black women with kinky hair, now they are growing it to longer lengths and doing what they want to do and they have freedom to do so. All this bitterness and envy. Jealously is a terrible thing and many will end up destroying themselves in the process.

Patrice June 27, 2013 at 1:20 pm

I saw this video and it actually made me WANT to get the treatment. I left a protein treatment on my hair too long last August and after 4 yrs of growth it became very unmanageable. It tangled and knotted like crazy and I had an insane amount of SSKs. I went to my stylist who had been trimming my hair and she suggested products to use to hopefully return my hair back to normal. Numerous deep conditions and trimming sessions later and my hair is still a nightmare. I was at the point of just cutting it off and starting over when I saw Chary-Jay’s video. I am scheduled to get the treatment this weekend and I hope it helps in my hair manageability so I can avoid cutting. Kudos to her for making this and keeping us informed when cleary she didn’t have to.

Relaxed Thairapy July 11, 2013 at 12:56 am

A natural friend had a similar treatment and unfortunately, the loosening of her curls seem to be permanent. On the flip side, a relaxed friend got a Keratin treatment and loves it.

theresa January 22, 2014 at 12:33 pm

Hello, after you put this treatment in your hair. You have to strength en it?

westNDNbeauty January 22, 2014 at 4:37 pm

Hi Theresa, Im not exactly sure of your question, but I imagine that there is no follow up process recommended by the makers of this products once applied.

Yvette May 28, 2014 at 4:54 am

While transitioning to natural hair I decided to get the Nano smoothing treatment. My hair is naturally coarse and after the treatment I was only able to see a difference in the detailing process. After the treatment was to have worn off (8 weeks) I decided that relaxers would still be my preferred choice. Almost all of my hair came out and my normal professional stylist noticed an odd feeling to my hair. That is still the case a year later. My hair texture is permanently changed to a tangled mess no matter what treatment programs I use. I called Huetiful to only be told to get another Nano smoothing treatment. Do not go for this gimmick treatment!

westNDNbeauty May 31, 2014 at 12:57 am

Oh no! So sorry to hear this! I’ve always had trouble understanding he rationale behind this and many other straightening products for natural hair. Your experience plus CharyJay’s review has sealed the deal for me.